To give you a rundown of the state of digital and experience transformation, we’ve put together some interesting stats from the last two years. Just follow the links, or drop us an e-mail if you want to dig deeper into these fascinating findings.
If you are interested in more than just facts and figures, you should check these articles out
Let's start with the stats...
70% of companies either have a digital transformation strategy in place or are working on one.
According to ZDNet
21% of companies think they’ve already completed digital transformation.
According to Forrester
40% of all technology spending in 2019 will go towards digital transformation.
According to CIO.com
Most digital transformations are driven by growth opportunities, followed by increased competitive pressure and new regulatory standards.
According to Altimeter
55% of startups have adopted a digital business strategy, compared to 38% of traditional companies.
According to IDG
89% of all companies have already adopted a digital-first business strategy or plan to do so.
According to IDG
27% of companies say digital transformation is a matter of survival.
According to Digital Marketing Institute
87% of companies think digital will disrupt their industry, but only 44% are prepared for a potential digital disruption.
According to Deloitte
Nearly half of all companies say improving customer experience and customer satisfaction were the leading influences to start a digital transformation.
According to PwC
Digital-first companies are 64% more likely to achieve their business goals than their peers.
According to Adobe
Just 19% of companies have a customer experience team that helps bridge gaps in the business.
According to Genesys
Fewer than 30% of a company’s technology vendors are actively involved in their digital transformations.
According to Futurum
Digital transformation and a focus on customer experience can generate a 20-30% increase in customer satisfaction and economic gains of 20-50%.
According to McKinsey
Consumers who have an emotional connection with a brand have a 306% higher lifetime value.
According to Motista
The most common experience metrics tracked by executives are overall revenue (24%) and Net Promoter Score (23%).
According to Genesys
67% of consumers will pay more for a great experience. 74% of business buyers say they’ll pay more for a better B2B experience.
According to Salesforce
Loyal customers are five times more likely to buy again and four times more likely to refer the brand to family and friends.
According to Qualtrics
76% of consumers expect companies to understand their needs and expectations.
According to Salesforce
Experience-led companies have 1.6 times higher customer satisfaction rates and 1.9 times higher average order value.
According to Adobe
84% of customer-centric companies focus on the mobile customer experience.
According to Vision Critical
93% of companies consider innovative technologies as necessary to reaching their digital transformation goals.
According to SAP and Forrester
68% of global business leaders believe the future of business involves humans and AI working together.
According to Fujitsu
34% of marketing leaders believe AI will lead to the biggest improvement in customer experience.
According to Oracle
28% of digital transformations are led by the CIO, and 23% are owned by the CEO.
According to Prophet
71% of leaders say the workforce is important in supporting their digital transformation strategy.
According to Industry Week
70% of companies say their CEO has an adequate or above average practical understanding of new technology. 35% of employees say the most common obstacle for digital transformation was the CEO.
According to Futurum
20% of employees said their company’s leadership doesn’t know what to do with digital transformation.
According to Futurum
80% of companies say their digital transformation efforts involve multiple business units or the entire company.
According to McKinsey
55% of digitally maturing companies say they need new leaders in order to succeed in the digital environment.
According to The Enterprisers Project
81% of employees at digitally mature companies say innovation is a strength of the company, compared to just 10% of employees at early-stage digital companies.
According to The Enterprisers Project
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